Parents and health-conscious consumers can check the label and pronounce every ingredient, she says (for instance, water, organic sugar, sea salt, and orange, blueberry and lemon juice for flavor). “We wanted to make sure there was no junk in the product,” says Hardgrove-Koleno, who’s now CEO. So she also worked with a flavor architect to craft a simple, clean rehydration and electrolyte replenishment she called KRā. Sarah Hardgrove-Koleno, a mom, tennis player, and former partner at a large law firm, noticed a similar lack of natural alternatives to fuel her own games-and her four kids’ soccer leagues. “2018 is going to be our breakout year,” Sanders says. Now, Coco5 is in 82 professional and collegiate locker rooms, recently closed a $1.5 million round of fundraising and launched in Canada, and moved more bottles in the first quarter of this year than they did all last year. Once they nailed the ingredients and six flavors-including Sanders’ preferred, Limon-they took a slow-growth strategy, he says. Sanders would hit practice each morning to watch their reactions to new formulas: “We used to joke and call it the spit test-would they drink it or spit it out?” he says. So the pair worked with a food scientist to hone the perfect formula, using athletes as guinea pigs. The two teamed up around 2011, when Gapski struck out searching for a sports drink for his team free of artificial dyes and other questionable ingredients.Ĭoconut water worked, but players didn’t like the taste. Take Coco5, started by head Blackhawks trainer Mike Gapski and now-president and CEO Scott Sandler. Soon, you may be washing those products down with one that promises equal benefits in liquid form-natural and healthful substitutes for the artificially flavored, sugar-laden sports and energy drinks typically found on sidelines and in store aisles. And Simple Mills has made gluten-free, paleo-friendly baking easier in ovens around the nation. Vital Proteins essentially built the collagen market. RXBar revolutionized the world of protein bars.
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